Scenarios
Configure your event and ticket structure to model pricing outcomes.
Event & Ticket Setup
Event Name
Match Setup
Venue
Default Manchester City Women home venue. Capacity 7,000.
Match type
Season ticket benchmark
Man City Women's 2024/25 season tickets covered 11 home WSL matches, implying an approximate per-match value of
£7.27-£8.64 for adult season-ticket holders, £5.91 for concessions and
£3.18 for under-16s.
Season-ticket holders pay a lower per-match equivalent than match-by-match buyers. Use this benchmark to sense-check general-sale pricing.
Maths: £95/11 = £8.64, £85/11 = £7.73, £80/11 = £7.27, £65/11 = £5.91, £35/11 = £3.18.
Fixture Context optional
General Sale Inventory
Reserved / unavailable seats
Use this for season-ticket holders, away allocation, hospitality, sponsor seats, comps, or other unavailable inventory.
Restricted view / lower-value seats % of available seats
%
% of available seats that are restricted view or lower-value.
Attendance
Expected attendance
10010,000
Joie Stadium capacity is capped at 7,000.
⚑ Attendance capped at Joie Stadium's 7,000 capacity.
Stress scenario
Best scenario
Ticket Structure
Ticket Tiers
Sellable Inventory
—
Expected Sales
—
Blended Price
—
⚠ Total tier capacity exceeds Joie Stadium's 7,000 maximum. Reduce quantities to match venue capacity.
Season Plan
High-demand WSL matches
Avg attendance
Avg ticket price
£
Standard WSL matches
Avg attendance
Avg ticket price
£
Cup/friendly matches
Avg attendance
Avg ticket price for cup/friendly
£
Projected season attendance
—
Match-by-match ticket revenue
—
Average attendance per match
—
Average ticket price
—
Costs & Revenue
Enter your event costs and revenue streams to calculate profitability.
Costs
Venue / Site
£
Talent / Artists
£
Production
£
Marketing
£
Staffing
£
Other fixed
£
Other Revenue
Sponsorship & other income
£
⬡ Season Ticket Revenue
Season ticket price per holder/season
£
Season ticket holders
Demo assumption: latest public benchmark plus newly released 2026/27 season tickets. Replace with confirmed club data during implementation.
Expected season-ticket holder attendance affects occupancy
Expected attendance affects occupancy and sellable capacity assumptions only — annual season-ticket revenue is based on season tickets sold.
Home WSL matches in season
Season tickets are allocated across the full WSL home season. For 2026/27, City have announced that the expanded WSL will mean 13 home WSL matches are included.
Additional Revenue Streams
Revenue Sources
Live Event Tracking
Tickets sold so far
Sales start date
Event start date
Event end date optional
Sell tickets during the event?
Target & Platform
Target profit margin
20%
0%60%
Review
Your pricing recommendation and profitability analysis.
Recommended Ticket Price
£—
Season-ticket holders pay a lower per-match equivalent than match-by-match buyers. Use the 2024/25 season-ticket benchmark to sense-check general-sale pricing.
Total Costs
—
Break-even Price
per public ticket
—
Break-even Tickets
public tickets needed
—
Yield Per Seat
—
Enter your event details and live sales data to see real-time event status.
Current Performance
Enter live event data to see performance metrics.
Recovery Targets
Enter live event data to see recovery targets.
Recommended Actions
Enter live event data to see recommended actions.
Verdict
—
Enter your event details to see a verdict.
Recommended Price
—
Break-even Price
—
Projected Profit
—
FINANCIAL SUMMARY
TAX COUNTRY
Revenue
+
—
Stadium Ticket Revenue
—
= Total Matchday Revenue
—
−
—
Event Costs
All fixed costs for this fixture
= Pre-Tax Profit
—
−
—
Corporate Tax (25% · United Kingdom)
Take-Home (Post-Tax)
—
—
Enter event details to see profit health.
We recommend targeting a healthy profit margin (typically 20%+) so unexpected costs don't wipe out your profit. Tax figures are estimates only — please consult a qualified accountant or tax adviser.
Sales Sensitivity
Enter live event data to see sensitivity analysis.
Revenue Bridge
How matchday revenue builds vs costs, based on projected final sales at current pace.
Total Costs
Season tickets (allocated)
Additional Streams
Stadium Tickets
Projected Profit
Attendance Scenarios
Best Case
Price
£
% Sold
%
—
—
Base Case
Price
£
% Sold
%
—
—
Stress Test
Price
£
% Sold
%
—
—
Enter the percentage of total capacity sold for each scenario. Ticket numbers and profit update automatically.
Price Simulator
Models full sell-through of — public tickets at the selected price.
Uses the same costs and guaranteed revenue (season tickets + sponsorship) as the Review section.
Drag the slider to test different pricing strategies.
Ticket Price
£—
£1
£200
Revenue at full sell-through
—
Profit at full sell-through
—
Sell-through to break even
—
Risk Status
—
Profit vs Public Sell-through
How profit changes as public ticket sales increase from 0% to full capacity.
Loss zone
Break-even
Profit zone
| % Sold | Public Tickets | Total Revenue | Profit |
|---|
Revenue Bridge
How matchday revenue is built and how it compares to total costs.
Total Costs
Season tickets (allocated)
Additional Streams
Stadium Tickets
Projected Profit
1
Set section prices
›
2
Link to calculator
›
3
Review blended price
›
4
Check profitability
›
5
Export & share
Stadium Pricing
Click any section to set its price · Prices propagate to your scenario model when linked
Projected Revenue
£0
0 / 0 seats
Avg Ticket Price
£0
0% occupancy
High demand (>80%)
Medium (60–80%)
Low (<60%)
Selected
Joie Stadium — Schematic Plan View
🏟
Click any section
on the map to
edit pricing
on the map to
edit pricing
| Section | Capacity | Price (£) | Occupancy | Revenue |
|---|---|---|---|---|
| Total Matchday | — | — | — | |
Enter your event details and costs to generate a commercial summary.
Modelling
Compare what-if pricing and attendance scenarios against a saved baseline. Save a scenario first, then model changes to see the financial impact.
Baseline scenario
Ask a modelling question
Football Quick Actions
Pricing
Attendance
Season-ticket attendance
Inventory Optimisation